After more than fifteen years in industrial design with their firm Nuovo Studio Design, Alessia Pennella and Carlo Meccariello decided to found NSD Factory, a laboratory where they can create objects starting from their most disparate ideas, but always with an essential fil rouge. Creativity, technology and craftsmanship mix together to express their passion, making their projects real. We talked with Alessia and Carlo to let them explain their approach to design.


Alessia and Carlo, founders of NSD Factory

What are your products inspired by?

We like to be inspired by refined but at the same time simple shapes. We like the idea of beauty, with the right dose of technique. An object must make its user feel good, give him/her emotions, sensations. It must be "subject" of debate. We like colored objects because they spread happiness. Our Ghost bookshelf is an example. Its three transparent sheets are in contrast with the colored planes and the books seem magically suspended in the air. It looks different from any point of view, thanks also to its opaque sides that don't reflect the light.

Is there any object you're especially proud of?

The product that gave us the most satisfactions is probably Ghost itself. For many reasons, such as how much gratified are its owners and how much we ourselves are in making it. To make an example, in its Separé configuration we have 167 linear meters of laser-cut edges to sand down by hand.


Ghost bookshelf

Which techniques and materials do you use, and why?

We chose methacrylate and laser cutting because they are - in plastic materials sector, where we professionally grew - the best combination to make products, in terms of productivity and costs. The "simplicity" of laser cutting is for sure the fastest transformation process to manufacture geometries, starting from project we however keep on developing in 3D.

You're testing also 3D printing: how do you think will manufacturing evolve with these new techniques?

We've known 3D printing technologies for almost ten years. We started with SLS prototyping of chassis components, in some motorcycles we worked on, and of products whose style definition we also worked on. We have in mind some lighting products to make with 3D printing, but we're making some assessments to optimize their production, for the high costs of SLS. New FDM 3D printers can surely be an affordable alternative, but there are still important limitations in 3D-printed surfaces' aesthetic quality


Cloud lamp

Nonetheless, we believe 3D printing is the future for small production batches and opens a world of possibilities for Makers like us, who want to manufacture by themselves all their products' components. Just a few years ago, to manufacture small batches you had to make test aluminum molds with the "old" CNC mills and then use very expensive injection machines: all this "strangled" many projects that never saw the light. Now we have technologies and materials that let us make directly in 3D printing the mold to be used in the injection press! We're fascinated by the revolution this technologies represent, and by the possibilities they give to creative and designers.

We're in talks to buy a 3D Systems professional printer that can print also nylon, to build technical components with an high mechanical strength, besides the ABS or PLA colored elements


Terry chair

What about your future projects?

This year we were selected by Unioncamere Lazio to represent our Region, together with other craftsmen, during Lazio Design Factory event at Fuorisalone Milano. Next year we want to show up with new products at the same level of the trust they showed in us. We've been invited, directly by Adi Regione Lazio president, to join the selections for next Compasso d’Oro award, with an evolution of our Bouquet lamp, which is innovative from both geometric and technological standpoint.

Also, we joined a very ambitious project called Progettiamo il Futuro and based on the development of an exoskeleton. We have to define and design the style of its structural and load-bearing elements and then realize a functional prototype to be 3D-printed.


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