Source is an exhibition/event whose main element is a free exhibition of 40 designers who also are (or want to become) self-producers. Collateral to the exhibition, different activities have been developed to foster a debate on self-production through workshops, seminars, conferences and lectio magistralis. During the eight days of Source, visitors will be surrounded by many aspects of design in a place, the Limonaia in Villa Strozzi, surely fascinating.

In 2014 Source helds its second edition, this time again with MakeTank's help: a collaboration born not only to make a new event on design and creativity grow, but also to offer a wider range of opportunities to those designers who will take part in the project. For Source's second edition, selected designers (if you want to join the contest, please write to will be able to use MakeTank platform to sell their objects and become more visible. Selection's deadline is May, 14th and all the documentation requested (photos, descriptions…) for the selected projects must be submitted before the end of May, 30th.

We met Roberto Rubini, project manager of Source, to talk about what will happen in the next weeks and the outcome of Source 2013.


What's the most important difference between Source and the other italian events on self-produced design?

The main goal of ALTROVE - the cultural association we founded in 2013 - is to promote cultural activities offering open spaces and good quality contents to a young (and not only) audience. Source is the first attempt to do this. First of all we're different because taking part in Source has no costs: we believe young creatives must invest their resources in research, innovation, training, prototyping and in communicating their ideas. Source lasts for 8 days and this let us develop many themes, with a program not necessarily focused just on self-production. Even design history or a concert can be important formative moments for a self-producer or a creative… for anyone, I'd say.

Why should a designer join Source? Which benefit does he/she get?

Source is a developing project, we don't want to quickly "assimilate" people we meet while we make our network bigger and when we give them the chance to share spaces and goals. Now we have a new website which will be an archive of the contents we generate and also an important case history on self-produced design. All this in Florence, a new city for design but a place with deep roots both for tradition (in craftmanship and culture) and innovation (think about sperimental movements of the Sixties).


Can you give us a quick recap of Source 2013 and a glimpse on the next edition?

For Source 2013 we first of all had to make the project known in Florence, and it wasn't easy. We had to break a barrier of mistrust, even with designers themselves, who wanted guarantees and reliability. In the end we had our results: a good attendance of an interested audience, coverage by media, recognitions from public administrators and experts. With this second edition we must grow: Source can become an important "container" for Florence, and not only. This year the format won't be much different but for sure we'll have better contents. It will be interesting to meet the projects which will be completed during Source or those taking off in that week, leading us - we hope - to a third edition in 2015.

Source and MakeTank: what do you expect from the collaboration between these two dynamic Florentine realities?

We have a strong bond with MakeTank, which embraced our goals from the start, supporting us with a strong collaboration. This year designers joining Source will be able to become MakeTank vendors, uploading their objects on the marketplace and becoming more visibile. I hope our collaboration will go on in the future, to make the innovation desire in this country stronger and to propose new ideas and new forms of collaboration, in terms both of entrepreneurship and of our social and local network. I'm expecting also that local administrators could support a local event and local realities generating new business for the city. I'm sure that cultural contents quality, mixed with innovation and artisan tradition, can lead to very good results, in line with Florence history.


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