OK, so it's not breaking news that the cover of Wired Italy dedicated its cover story in November 2012 to Massimo Banzi, but we've been pretty busy here at MakeTank with the final preparations for the launch of our store, and only now are we managing to write a little reflection on the matter. The article itself, we have to admit, doesn't exactly propose anything new to those of us who follow the world of Makers, but the photos are sleek and attractive, featuring the staff of Officine Arduino, helping confirm that the revolution that kicked off in Italy last year at World Wide Rome is really taking place. We like to think our own presence is also a reflection of this.

And a propos of Banzi and WWRome, Massimo Banzi recently announced that the Spring of 2013 will see the very first official Maker Faire in europe, in Rome - the news came out in a comment on the facebook group Fabber in Italia and then was confirmed on the webzine CheFuturo. This is a central moment in which Italy will put itself on the Maker scene, both european and worldwide, and we hope to lend a hand.

Visual references

As soon as we saw the cover of Wired Italy it stirred a clear memory in our minds - we wonder if the editors are consciously copying the Wired US cover of April 2011 with Limor Fried of Adafruit Industries showing off her electronic muscle (this cover is cited in the Italian article on page 90, but we swear we thought of it right away). Massimo's only got a big wrench (perhaps not the best way to explain the innovation behind Arduino and the Italian Maker movement), but both covers use similar colour tones and visual language.

The cover articles differ somewhat, making us wonder about the relative markets of the magazines: in the USA, the article promises the reader 25 awesome projects (online they're 21 links), suggesting that country's love of DIY and the practical abilities of Wired USA readers. The Italian cover story, on the other hand, plays upon national pride and economic crisis - Made in Italy is seen as the solution to all our problems. And we fully agree that it is, but we find the contrast between magazines to be rather representative of the difference between theory and action. Banzi's story is beautiful, the article by Marco De Martino well written, but it doesn't teach us how to do anything. Ergo, our slogan: It's time to make. Otherwise we'd be a ThinkTank, not a MakeTank.




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